Editorial Archive

Writing & Notes

Long-form notes on portals, platforms, and the AI era of marketing. Every second Sunday.

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Operating Thesis

The operating thesis behind seventeen years at Magicworks and Ideovate. Why integrating strategy and execution beats specialising into one side.

8 September 2026(4 min read)

Portals & Platforms

A well-built portal in a high-trust category creates disproportionate value. What each of those words means at practice level.

1 September 2026(5 min read)

Advisory

Advisory work in some categories does not senior-associate. The design case for the founder-led constraint on the two advisory pillars at Magicworks.

25 August 2026(5 min read)

The Letter