Two books · Published 2026

The books

Two books, both published in 2026, drawn from eighteen years of running MagicWorks. Different subjects. One argument: senior clarity applied to a technology shift as it happens.

Two Algorithms, One Strategy cover

Two Algorithms, One Strategy

SEO Meets AI-Powered Search

April 2026 · Paperback + Kindle · ISBN 934966979X

A strategic execution manual for founders, marketers, and digital teams navigating the shift from classic search engines to LLM-driven discovery. Drawn from the SEO practice at MagicWorks. Foreword by Mohan Chute. Illustrations by Vinay Khamkar.

Read more →Buy on Amazon ↗
The AI-Powered Google Ads System cover

The AI-Powered Google Ads System

Frameworks, Prompts & Strategies from ₹70+ Crore ($8M)

September 2026 · Paperback + Kindle

A working system for running Google Ads at scale in the AI era, drawn from over ₹70 crore in managed ad spend. Co-written with Mohan Chute. Not a book of tips; a book of frameworks and prompts a team can put on the desk on Monday.

Read more →Buy on Amazon ↗
Swapnil Ughade
Swapnil Ughade is the founder and Managing Director of MagicWorks IT Solutions Pvt. Ltd., an AI-first digital marketing agency in Pune. Over 18+ years he has built MagicWorks (with three sibling brands inside it: MagicWorksHost.com, MagicFlow AI, and Magic Pipeline) and founded Ideovate Research Pvt. Ltd., invested in Dnyanal Educon Pvt. Ltd., and consulted for Trexova Wellbeing Pvt. Ltd.. He has managed ₹70+ Crore ($8M) in ad spend across 50+ clients and published two books on AI-first marketing.
About Swapnil →