Digital Marketing Consultant · Since 2021

Trexova

Global marketplace for wellness retreats, yoga teacher training programs, and holistic health practitioners at trexova.com.

Trexova Wellbeing is building the global marketplace for wellness, yoga retreats, Ayurveda centers, and holistic health practitioners at trexova.com.

Wellness and holistic health is an experiential category where consumer trust and practitioner verification are everything. The challenge in marketplace design here is two-sided: curating credible practitioners and wellness retreats globally while building frictionless discovery and international booking funnels for seekers.

Since 2021, I have served as Digital Marketing Consultant to Trexova. This advisory role sits directly within Pillar 04 (Marketplace & Platform Consultation) and Pillar 01 (Digital Marketing) of the MagicWorks practice, applying two decades of funnel engineering and organic discovery architecture to the wellness economy.

From search architecture for cross-border retreat discovery to paid acquisition economics and international user onboarding, the engagement is focused on building sustainable, scalable unit economics for marketplace growth.

Consulting on marketplace dynamics

Marketplaces live and die by search intent alignment and liquidity balance. In wellness tourism and retreat discovery, seasonal demand curves and multi-currency trust signals dictate platform survival. Our consulting work focuses on structuring search taxonomy, high-intent landing architecture, and automated nurture sequences.

Working with Trexova proves how the core operational frameworks developed at MagicWorks translate across international niche marketplaces and high-consideration consumer verticals.

Explore the marketplace

Visit trexova.com

Discover verified wellness retreats, yoga teacher training programs, holistic practitioners, and wellness escapes worldwide on trexova.com.