Glossary

The Ultimate Knowledge of Digital Marketing.

Welcome to the world of digital marketing. Digital Marketing is changing the entire ecosystems of Marketing, sales and Brand Communication. It has transformed from Broadcast Communication TOWARDS customer to Marketing Communication WITH Customer. In the magnificent world of digital marketing you will come across some terminologies that will be new to eyes and ears. Therefore, we have compiled a list of them for your better understanding of Digital Marketing.

Google Adwords

Google Adword make easy to people for online marketing to increase the traffic on their website and generate a leads then convert into a sales. So to get your business started and increase your conversion rate with your paid campaign. Here some glossary of Google AdWords.

1. Campaign – Campaign – Ad campaign on Google AdWords is made up of your ad groups for the same budget and campaign type. First of all, what you have set up first when you advertise, and so it helps you organise your different paid advertising efforts Various multiple campaigns can run at any time from your Google account.
2. Ad groups – Ad group means it is a set of keywords, budgets and targeting methods for a particular objective, within the same campaign. Let’s take an example; if you are running an ad campaign for a clothes sale, you could set up ad groups to target for online purchases, women’s clothes and men’s clothes. So it will be beneficial for you to create multiple ads in each ad group.
3. Campaign Type – Campaign type is where you want to build your ads to be seen. Google has done the various option for users:
   • Search Network only – Which means Google search only.
   • Display Network only – Which means your ad shows up in Google Display network of websites, videos, YouTube, Blogger and many more. It is also known as AdSense.
   • Search Network and Display Network – Which is a combination of search and display.
     Suppose if you have a Google Merchant Center account and you want to use Product Listing Ads then you can also choose “Shopping” as a campaign type.
4. Keywords – Keywords are the most important in your Google Ads. They are the words that you can choose for your ads, and it will help you to determine when and where your ad will appear on the screen. When selecting your keywords, always think about your customer and what they would be searching for when they want your product, offer and services. So you can include as many as the keyword you like, I suggest take a maximum of twenty keywords.
5. Quality Score – The Quality score is the measurement from Google. Quality score based on the accordance of your ad headline, description, keywords and the Landing page or URL to your customer watching your ad. A higher Quality Score can get you better placement and lower costs.
6. Impressions – The impression is based on the measurement that how many times your ad will show.
7. Ad Rank – It is the value that used to determine where your ad can show up on a website page. It based on your bid amount and Quality Score.

General Adwords Terms

1. Call to Action (CTA) – CTA is an action you want your searcher to take. A Good CTAs in your ads are short, action-oriented words such as “Buy”, “Get”, “Act Now” and many more.
2. Click Through Rate (CTR) – CTR means Click Through Rate. It is a significant metric in your account settings. It can measure how many people who have seen your ad click.
3. Landing Page – Landing page means it is the page on your website to which you’re driving traffic from your ad.
4. Optimization – Optimization in the Google AdWords is like an optimization. The changes in your ad that it will get you higher results for your objectives.

Cost-Related Adwords Terms

1. Bid Strategy – A bid strategy means it is a basically how you set your bid type to pay for the viewer interaction with your ads.
2. Daily budget – A daily budget means it is what you’re willing to spend per day per ad. It based on a daily average per month, so don’t be alarmed if yours varies from day to day.
3. CPC – CPC means Cost-Per-Click. It is the most common bid type on Google AdWords. It means you pay every time a person clicks on your ad. If you set your “maximum CPC” in the bidding process, the dollar amount is the most you’ll pay for a click on your ad.
4. PPC – Pay-Per-Click is the same as CPC.
5. CPM – CPM means it is a Cost-Per-thousand impression. It is a bidding process that bases costs on how many times your ads are shown.

Ad Creative Terms

1. Headline – Headline means it is the header of your ad copy. It means a generally shows up in blue when your ad is live.
2. Destination URL – Destination URL means it is the landing page on your ad is directed to when it’s clicked. A destination site can be a specific page. So it can be changed for differing ads within ad groups so your audience will not see it in the ad.
3. Display URL – Display URL means it is what to shows up in your ad copy. It is a simple to increase your brand recognition, trust, and conversions.

SEO( Search Engine Optimization)

1. SEO – SEO means Search Engine Optimization. It is a set of tools and skills used to fine-tune pages and so that they will rank well in search engines.
2. SEO tools – SEO tools mean it has various programs and pieces of code that allow performing SEO tasks. There are tools for keyword research and link building, for Backlink Anchor Text Analysis and many more.
3. SERP – SERP means Search Engine Result Page. It is an abbreviation for Search Engine Results Page. i.e. the page search engines display with the results for a particular search query.
4. Sitemap – A sitemap is a file that usually used in the HTML or XML format, This links to the relevant pages on the site gathered in one place. Sitemaps are useful for both human visitors and search engine because they help navigation.
5. Spider – Spiders mean it is a search engine robots that crawl the Web and index the Web pages. The only spiderable page included in the search engine databases, and after some time it will show in search results. It is very important that your pages are spiderable. There has a Search Engine Spider Simulator tool also available.
6. Redirect – A redirect is a Path which has to tell search engines that the URL of a page has changed. When you use redirects, you don’t lose the traffic to your old URL. 301 Redirect is a permanent redirect and 302 Redirect is a temporary redirect are the two most popular ways to redirect a page.
7. 301 Redirect – 301 Redirect, it is a page status code. It means a search engine of the page has permanently shifted to another URL. The new URL may be on of the same site or on a different location. You always use a 301 redirect, whenever you want to capture the traffic to your old address, but the page is now physically somewhere. Suppose, if you change the filenames, then it will lead to changes in the URL of the page, and if you don’t do a 301 redirect and suppose when a visitor comes to your old URL website, then it will see a message “Not Found” on the page. There have many ways to perform a Redirect, and your options are limited by the technology that you are using such as PHP, ASP and many more. Suppose If you want to check then your URLs are redirecting correctly so that purpose always uses the Redirect Check tool.
8. 302 Redirect – When you plan to move from one place to another place on the temporarily bases at that time a 302 Redirect used. Suppose, if you want to do major changes on your website that involve changing the URLs so that it will take a lot of time to complete this work.
9. ALT tag – The Alt tag mostly called an Alt attribute of the <img> tag; It is a method to instruct to search engines to give information about that image. Suppose search engines don’t use an index the contents of the images, if not providing a meaningful description of that image in the Alt attribute of its tag then the search engines will not be able to give any information about the image except its name.
10. Anchor text – Anchor text means it is the text of a hyperlink – i.e. in this hyperlink, an “SEO tools” is the anchor text of that hyperlink it leads to the home page of the website. The importance of the anchor text for SEO is significant because search engines pay a lot of attention to it and suppose, there are keywords in the anchor text, this helps to rank better.
11. Backlink – Backlinks also called as inbound links. It links from other sites to your site. In SEO, the quality of the backlinks it means a backlink comes from a reputable site.
12. Bad neighbor – A bad neighbor means it is a site with low-quality content. Whenever you link to the bad neighbors, then it will negatively affect your rankings. When a bad neighbors link to your website, then no role for your rankings because the assumption is you cannot control what the webmaster of the bad neighbor links.
13. Bing – Bing is the Microsoft search engine. It is one of the biggest search engines. Its algorithm is different from Google, Yahoo and the other search engines.
14. Blackhat – Blackhat means it refers to a set of unethical SEO practices. It’s the main reason for getting more an more artificial high rankings with search engines. Blackhat includes techniques such as keyword stuffing, cloaking and use of doorway pages.
15. Search engine – A search engine means it is a software application that is used to store, Spider, index, and display search results from the pages around the Web. Google, Yahoo, and Bing are the three major search engines.
16. Splash page – A splash page means it is a home page. It has insufficient content. A splash page includes only “Click to enter” or as similar text content. Splash pages are bad for SEO because they have a lack of content. Splash pages sometimes made in Flash, which makes them even worse unless appropriately optimized.
17. Tag – A tag means it is a pair of an opening and closing bracket. It tells about the browser, how to interpret a particular piece of code. i.e. as text, image, title, table and many more. Title tags, headings, and meta tags are the significant tags for the SEO.
18. Title tag – A Title tag is used “<title>Enter your title here</title>” displayed in the browser of the Title bar. It contains the title of your page. A descriptive title is vital because it is one of the first things visitors see from your page.
19. URL rewrite – To rank well with search engines, its a better rewrite dynamic URLs into static.URL Rewriting tool is also the perfect tool.
20. User agent – A user agent is a program that it is used to access the Net. A user agent can be a browser. Usually, log files give more information about the user agents that have visited your website.
21. Vertical search – Vertical search is a type of a search that focuses on results from a particular area only. For instance, when you use a search engine that indexes only business-related pages, you are performing a vertical search. The advantage of vertical search is that the results it delivers are better targeted.