Pay Per Click Ads
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Pay per Click (PPC) campaigns are advertising campaigns that run on search engine results pages (SERP). These are also known as search engine advertising in which payment is based on the number of times the ad is ‘clicked’ from the results list. Site owners bid the amount of money they are willing to pay per click for each keyword. The one with a greater bidding amount receives the top position in the list. It allows them to choose keywords they would like their advertisement to appear for when a search is performed.
PPC campaigns are positioned at the top and right hand side of the SERPs. They are two-three lines of keyword rich text advertising campaigns that are linked to any page on a website where advertiser wants visitors to land. PPC is another mode of online advertising where the media is sold only on clicks and not on impressions or actions taken.
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Swapnil Ughade 
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