Two Algorithms, One Strategy
SEO Meets AI-Powered Search
A strategic execution manual for founders, marketers, and digital teams navigating the shift from classic search engines to LLM-driven discovery.
Read more →Building AI-first portals and platforms.
Founder-Director of MagicWorks and Ideovate. Investor in Dnyanal Educon. Consultant to Trexova. Author of two books on the AI era of marketing.
THE COUNTERS
18+
Years in
practice
practice
4
Companies
₹70cr
Ad spend
managed
managed
50+
Client
accounts
accounts
2
Books
published
published
The books
Two books, both published in 2026. Drawn from eighteen years of running MagicWorks.
The AI-Powered Google Ads System
Frameworks, Prompts & Strategies from ₹70+ Crore ($8M)
A working system for running Google Ads at scale in the AI era. Co-written with Mohan Chute.
Read more →The ventures
Four ventures, three roles. Two I founded, one I invested in, one I consult for.
Founder-Director · 2009
MagicWorks
AI-first digital marketing agency, Pune
Five service pillars, three sibling brands in the MagicWorks Group. Both advisory pillars founder-led.
Read the venture note →Former Director
Ideovate
Edtech, distance and online MBA discovery, simplidistance.com
Built to prove the portal thesis. Over 50,000 qualified leads in sixteen months.
Read the venture note →Investor · 2023
Dnyanal Educon
Edtech, regular MBA and design institute discovery, collegencourses.com
Investor-level involvement in a serious team building for a high-trust discovery category across India.
Read the venture note →Consultant · 2021
Trexova
Wellness, trexova.com
Digital marketing consulting engagement bringing the AI-first framework from MagicWorks into the wellness sector.
Read the venture note →Recent writing
Long-form notes on portals, platforms, and the AI era of marketing. Every second Sunday.
Operating Thesis
Two into one: the operating thesis
Markets treat as separate things that need to be integrated. The pattern, the four pairs, and why the phrase survives.
Portals & Platforms
The portal thesis
A well-built portal in a high-trust category creates disproportionate value. What each of those words means at practice level.
Advisory
Why marketplace consultation is founder-led
Advisory work in some categories does not senior-associate. The design case for the founder-led constraint.